Get More Leads, Appointments And High-Profit Sales With AN Automated Marketing And Sales Software That Does The Work For You
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Failure to follow-up costs most MSPs thousands of dollars every month – because there’s just no way for you to do it consistently or often enough. Your prospective clients typically need to hear from you six to eight times before they will do business with you, and if you drop the ball…they will likely do business with the next IT provider they speak to. At the same time, you can’t just e-mail over and over again – you have to mix it up. Robin calls her strategy “multimedia sequencing,” and it utilizes direct mail, phone calls, LinkedIn connections, text messages and e-mails. All strategically timed and sequenced to deliver proven results for MSPs just like you!
If you’re constantly pulling reports, cleaning lists, or scheduling meetings with clients, then you are wasting precious hours that could be spent growing your business. Robin’s MAP will do your busy work for you, helping you focus your time on tasks you actually have to do.
CRM stands for customer relationship management and is a software that allows a business to store information on its clients and prospects for the purposes of “managing” the relationship. Early CRM systems like ACT! and Goldmine were database programs that allowed companies to store notes, files and information on customers and communications, and organize their list into intelligent groups for marketing purposes. As CRM systems evolved, they became more sophisticated by allowing e-mail broadcasts and fax broadcasts, and incorporating other online tools for social media.
Marketing automation systems are the next generation of CRM, providing more sophisticated list segmentation, tracking and reports as well as the ability to implement sophisticated “if-then” logic in campaigns. For example, we can build campaigns that trigger once a lead opts in on your website or a person registers for a webinar. Such campaigns can automatically send e-mails, set up tasks for your sales team to call or your marketing team to mail information, and provide reporting on the entire process. Other campaigns can trigger appointments to be scheduled automatically by your client or prospect and then continue to send e-mails or send your sales team alerts if the client or prospect does NOT take that action. It can also remove people from campaigns once they’ve completed an action you’re driving them to do, such as registering for a seminar, downloading a free report or scheduling a consultation.
Our MAP program is a combination of CRM and marketing automation, AND the actual campaign blueprints are pre-built, pre-written and ready to go for an MSP that wants to get more clients and sell more to the clients they already have.
If you want to communicate INTELLIGENTLY with clients and prospects WITHOUT massive manual labor, making sure they are getting appropriate communications based on their actions and preferences, you need a marketing automation software, not just a CRM.
Infusionsoft recently changed its company name to “Keap.” They also renamed their entry-level application, which is essentially “Infusionsoft lite,” to the same name (Keap). Therefore, Keap is the company that makes Infusionsoft AND is also the name of their pared-down version of Infusionsoft. The Keap software is a very basic CRM designed to help early-stage businesses organize their list. Infusionsoft remains Keap’s flagship product, featuring advanced CRM and marketing automation capabilities, which is the version we recommend to our MSP and IT services clients.
Keap is the system WE use at Technology Marketing Toolkit. We have used and investigated dozens of CRM systems and marketing automation platforms and chose Keap simply because it offered the most robust features at the best price.
No! The Keap license actually costs less when purchased through our Marketing Automation Platform (MAP) than if you purchased it directly. Because we are Keap’s #1 Producing Partner, we have been able to secure a discounted rate unavailable anywhere else. Additionally, customers that purchase directly from Keap are required to sign a one-year contract. Our program remains month to month.
Additionally, if you’re an MSP or IT services firm that wants to implement the Toolkit, enrolling through us ensures you’ll get Robin Recommended campaigns and support that you cannot get anywhere else. Here is what Keap has to say about our program saving you time and money:
"An MSP’s success is enhanced when they are connected to the team at Technology Marketing Toolkit. We have seen Robin’s MAP save clients thousands of dollars and hundreds of hours, drastically reducing the time it takes to see real results. When we are contacted by a prospective client who is in the IT services industry, we recommend that they connect with the team at Technology Marketing Toolkit.
If you are an IT services company and you are finally deciding to get serious about growing sales and saving time, look no further than the team at Technology Marketing Toolkit.”
Vice President, Keap